Beacon has joined forces with intu Merry Hill to help shoppers understand the importance of eye health and the support available during National Eye Health Week (NEHW) (24 – 30 September). All week, shoppers will have the chance to learn about living with sight loss and how to support loved ones to live full and active lives by visiting the Beacon stand, on the lower mall near M&S.

Visitors will have the chance to use assistive technology, such as virtual reality goggles, and learn how they help those living with sight loss. There will also be the chance to quiz experts, understand how to look after your eyes and spot early warning signs.

In addition, there will be exercise tips, employment support, craft and cooking skills to help maintain independence and sporting activities to help visually impaired people keep fit and active.

Arwyn Jones, CEO at Beacon, said: “National eye health week is one of the biggest events in our calendar. We want to reach as many people as possible so what better way than working with the biggest shopping centre in the Midlands. Our stand will showcase all the ways Beacon can support those living with sight loss but also educate individuals, friends and family of those living with a visual impairment.”

Beacon is one of the leading sight loss charities in the West Midlands and understands the importance of eye health – and the vital support needed for those living with sight loss.

Naomi Campbell, Community Development Manager at intu Merry Hill, added: “Customer experience is at the heart of everything we do and making sure we’re fully inclusive is a big part of our commitment to the local community.”

Sophie Higgins, Partnership Development Manager at Beacon, added: “The rise in those living with sight loss is a harsh reality – something we must take action and help the public adapt to. In the West Midlands alone, 180,000 people are living with sight loss which is set to increase by 35% by 2030.”

Beacon aims to help people adapt to their new condition and continue to live full and active lives through support and guidance. If you are curious about your own eye health, or that of a loved one, and want to better understand how the charity can help then join us at intu Merry Hill – you have nothing to lose.